78704 is the vibrant and diverse portion of Austin where well educated Millennials hold the steering wheel.
It’s one of the primary factors that sets Austin apart from any other place in Texas – hell, even from anywhere within the United States. It’s a notable cause of why people flock to the Capital of the Lone Star State. There’s a dominant and complex personality that makes this area so unique. It’s ever progressive but equally preservationist; undeniably quirky but exceptionally hip; it’s equal parts open-mindedness and rebellious; and we absolutely love it.
It’s yuppies, food trailers, history, breakfast tacos, love, and above all else, 78704 is home to live music.
There’s the legendary Continental Club, the “granddaddy of all local music venues“. This is where Stevie Ray Vaughn would entertain his fellow Texans in the 1970’s; where Johnny Depp frequents and puts on rare musical performances; and now where the likes of Gary Clark Jr. carries the blues into the 21st century. For people in the loop, there’s even a swanky upstairs to the Continental Club, called The Gallery which hosts intimate evenings like their Tuesday jazz sessions.
Across the street from the Continental Club is Guero’s – where their outdoor Oak Garden allows you to grab some tacos al pastor and listen to some local live music while sipping a fresh margarita. You can find a variety of music venues that suit your need, from Saxon Pub, to the Whip In and even back in at the local brewery, Austin Beer Garden Brewing Co.
78704 doesn’t limit the live music to established staged venues – but spans the vibe into it’s own front yard. There’s Zilker Park – where the globally renowned Austin City Limits Festival takes over, and Auditorium Shores – where the innovative and independent Fun Fun Fun Fest has made a name for itself.
With all of the history in live music – It is only proper to have 78704 be the venue for our latest project, 704 Sessions.
704 Sessions are private, intimate stripped down sessions of breakthrough artists. They’re performances that will take place in the signature spots of 78704, from rooftops and graffiti murals to other renowned destinations of the storied district. The public will be able to witness these sessions as they spontaneously emerge or through our carefully crafted videos that we will publish.
We will be hosting and filming our first 704 Sessions during this SXSW – having performances by artists that will lay the path for future trends in music. 704 Sessions is a project brought to the masses by vinylmnky – The Breakthrough Record Club.